Senior Art Director
Previously held titles: Art Director (November 2019-April 2021), Graphic Designer (May 2019-Novmber 2019),
Abercrombie & Fitch / May 2019 - Present
Concept development and execution of seasonal and long term branded campaigns
Lead, mentor and manage members of the Brand Design team
Oversight of brand guidelines and cohesive implementation of standards
Manage and contribute to a variety projects
Work collaboratively with Photo, Copy, Strategy, Stores, Product, UX, and Merchandising teams to come up with unique solutions to problems
Continually monitor trends and best practices—both creative and strategic
Graphic Designer
American Eagle Outfitters / August 2015 - April 2019
Concept development and execution of seasonal campaigns
Implementation of seasonal concepts to all forms of print media
Printed marketing for all stores and additional advertisement needs
Oversight of in store signage creation and sign off
Support in any additional concept development required
Deliverables:
Store windows, store signage kits, packaging, brand DNA books, direct mail pieces, billboards/barricades, pop-up activation support, credit & gift cards, permanent branding, logo design, magazine ads, concept decks, product photo shoots and flagship store needs.
Associate Graphic Designer
American Eagle Outfitters / August 2014 - August 2015
Transition into the brand team from international. Creation of signage and support on seasonal concepts. Ownership of the floorset process and release of signage for production.
Freelance Graphic Designer
American Eagle Outfitters / August 2013 - August 2014
Provided direction and approval of marketing for international markets. Oversight of artwork for all AEO factory stores.